A da score can look like a quick answer to a complicated question: how strong is a website likely to be in search results? For marketers, publishers and online business owners, it can help with comparing sites or reviewing a potential link-building opportunity. But the number is only useful when you understand what it measures—and what it leaves out.What a DA Score MeasuresDomain Authority (DA) is a metric developed by Moz to estimate a website’s potential to rank in search engine results. It is scored on a scale from 1 to 100. The calculation uses signals such as the number…